Brand Kit
Download the official brand assets: logo, color palette and typography.
Logotype
Primary typographic logo in every version. Download it in SVG.
Color palette
The colors that make up the logo and its backgrounds.
Main text
#2b1533
Accent
#ff4d8d
Light background
#fff4e8
Dark background
#2b1533
Recommended sizes
Since the SVGs are outlined, you can scale freely. These are the practical recommended sizes.
Minimum readable
120 px wide
Web / header
160–240 px
Social / posts
512–1080 px
Clear space
Keep a clear area around the logo equal to the height of the main cap height.
Usage examples
Do
✓ On light background
✓ On dark background
Don't
✕ Low contrast
✕ Distorted
✕ Busy background
✕ Recolored
Typography
Fraunces for headlines and Space Grotesk for body text.
Fraunces
Drama, tea, and a no-mercy verdict
Space Grotesk
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Correct usage
✓ Use the logo on light or dark backgrounds depending on the version.
✕ Do not distort, recolor, or place it on busy backgrounds.